Christine is a global travel and tourism executive with 20+ years of experience advancing responsible, impact-driven travel. She works with destinations and businesses to move beyond volume-based tourism models toward strategies that strengthen community benefit, enhance destination resilience, and create more meaningful visitor experiences. .
She has held senior leadership roles across the industry. At ACTE, she led European strategy, membership growth, education programs, and represented the organization in EU-level policy discussions. At Mercedes-Benz AG, she led global travel procurement and executive services, driving supplier optimization, digital transformation, and operational efficiency. At TUI Group’s airtours brand, she supported the development of premium travel products and cross-functional initiatives aligned with cultural and commercial priorities.
Earlier, she served as Executive Director of the Goethe Center in Dallas and worked with C Space in Boston on German market development and consumer insight-driven strategy. In 2011, she founded CREATETALENT, a global mentorship platform connecting students with industry leaders across six countries, recognized for its innovation in talent development.
Christine holds a German Diplom in Business Administration and Tourism and has worked across Germany, France, and the United States. Originally from Vermont and now based near Boston, she brings a strong commitment to community-centered, responsible tourism and building partnerships that create long-term value for people and place.
